USING SOCIAL MEDIA TO SELL YOUR BRAND/ COMPANY
There has been a huge shift in the online marketing paradigm. Around 97% of all consumers are now using the internet and online media to research products or services they are interested in. One misconception in the world today is that only younger people make use of these types of technologies, however, nearly all of the buying public now relies on them. Check some statistics :
- 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media Two-thirds of the global internet population visit social networks — Nielson, Global Faces and Network Places
- More than half of all people in Nigeria over 12 have set up a social media profile. Even President Goodluck has a Facebook profile
- With over 400 million users, if Facebook were a country, it would be the 3rd largest country in the world
- Twitter now has 110 million users and is adding 300,000 a day
Social media is user-generated content on the internet. It’s created with free or inexpensive technology, is easy to update, and can reach a niche audience or millions. It can be mere words in a blog, but also user-generated videos, photos, and audio. It can be interactive with unfiltered comments from visitors. And as user-generated content, it does away with controls associated with traditional media – and most of all, it removes the need for big media.
Marketing has also moved from a one-way broadcast to multi-point discussions. In previous years, communications were “broadcast” entirely through mass marketing channels like Television, newspapers and radio. With the capabilities that social media offers us, prospective buyers now have the ability to control the communication by using services like Twitter and Facebook, which happen to have in excess of 700 million members combined – and YouTube, which gets 300 million visitors per month.
You need a knowledgeable specialist that can assist you in planning and executing an online and mobile marketing strategy that requires zero extra effort on your part.
What We Do To Help Make You More Successful:
Our primary objective is to build your Internet marketing program in a managed way to better control costs, integrate each of the elements creating the most powerful effect and very best results and achieve this with very little additional work from you and your staff.
Strategy & Planning – Creating a specific method for your organization to take advantage of the newest online social media marketing technologies and mobile marketing platforms.
Email Marketing -- An email marketing campaign is one of the top ways to sell products online. Of course, this requires that you have a list of opt-in subscribers. With this list and the tools available today it is very easy to broadcast emails to your list or select parts of it.
But, just like you need to get visitors to your website to stay for more than a few seconds, you need to get your email recipients to open and read your email. How do we do that? Part of the solution is creating outstanding subject lines.
Social Media Programs – for engaging with prospects and current customers where they spend time, building your group of followers, fans and friends and establishing both you and your business as a social authority in your market
Local Directory Marketing – allowing your company to be found a lot more successfully generating increased traffic to your site and sales
Online Video Marketing – for increasing presence and traffic, continuous conversation with your group and building social authority
Automated Follow Up systems and campaigns – for always keeping prospects and customers engaged, maximizing sales and turning them into enthused fans by effectively following up by means of email, voicemail and mobile text
Mobile marketing programs – to get your business found more effectively on mobile devices and to allow follow-up in a very powerful method with prospects and customers through their mobile devices
Lead Capture systems and campaigns – for leveraging online video, social media and mobile marketing to drive targeted traffic to you and capture leads which will allow you to follow up with automated campaigns.
Content Creation - we create strategies, methods and systems for videos, articles, posts on social media sites, tweets, follow-up emails, site pages, text messages as well as voicemails which will enable your business to continue to fuel your marketing programs
To illustrate how you can take part in effective Facebook marketing, let’s say that you are trying to promote a supplement that helps to build and retain muscles after working out. With Facebook advertising, we can target the age, gender and location of who you want your ad to be seen by. For example, if you want your ad to be seen by men who are 24 years of age in the Lagos who ‘like’ the gym, working out, fitness, etc., your ads will be seen by this group of Facebook users.
Our Facebook advertisement include an image and a catchy phrase or statement which will grab the attention of your targeted group of Facebook users. We make it a priority that all ads remain fresh because Facebook ads quickly become stale which causes click-through rates to drop dramatically. We bear in mind that we are targeting essentially the same group of people so if we are showing them the same ad day in and day out, the interest they show in your ad will dramatically drop. We would definitely increase sales on the same supplement over the long term but we intend to sustain sales that’s why we adopt an changing ad campaign scheme.
Considering the fact that Facebook users do not want to leave Facebook, you have to know where to send users. Sending them directly to your website is not your best option as most users will simply close that tab because they do not want to be taken out of Facebook.
This leads us to what does work well with Facebook marketing which is to send users to a Fan Page and sweepstakes campaigns which feature a ‘Buy it Now’ / ‘Click to Win’ button. Clicking that button will take the user away from Facebook, but at this point it is all fine and good because obviously anyone clicking the ‘Buy it Now’ button is interested in making a purchase.
In conclusion, advertising on Facebook is drastically different than advertising on Google. People go to Google to connect to other information. Facebook users on the other hand do not go to Facebook to be taken to another website. Your ads must be very appealing so that users will want to click through for more information about the product you are selling.
See examples below
Why run a sweepstakes?
Sweepstakes are a powerful way to:
· build your email or mailing list
· increase your fan base on your company social network page
· drive traffic to your social network page or website
· gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
· educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
· build brand awareness
Benefits of running a sweepstakes on Social Networks?
· Social networks offer a more powerful way to spread the word about sweepstakes thanks to:
· Friend invites: users can easily invite their facebook friends to join the sweeps
· News feeds & Mini feeds: for every person entering the sweeps, potentially scores more will learn about it via newsfeeds
· Entrants can download banners to their profile pages
Other possible promotions are:
1. eCoupon Promotions
What is an eCoupon?
An eCoupon is a unique code or ID that recipients input into a company’s online shopping cart in order to receive a discount.
Why distribute eCoupons?
· to build brand awareness
· to encourage purchases of a newly launched product
· to encourage sales of excess inventory
· to drive traffic to the company’s website
2. Contest Promotions
What is a user-generated contest?
Entrants submit their original work (e.g. photo, video, essay, recipe, t-shirt design, etc.) and either public voting, the company, or a combination of both will determine the winner(s).
Why run a contest?
Contests are a powerful way to:
- · increase brand awareness
- · build a sense of community around your brand
- · gather customer stories and identify ardent fans
- · increase your fan base on your company Facebook page
- · drive traffic to your Facebook page or website
Email Marketing
Below is an example
Benefits of Email Marketing
Boost customer communication
Keep customers and prospects coming back with email newsletters. Email Marketing puts you in customers' inboxes.
Amplify your message with Social Media
Use social media to reach customers and members — plus their fans, friends, and followers — on Facebook, Twitter, LinkedIn, and more. Put social media to work for your business.
Get a professional look
Use email templates to get a designer's touch. Customize our email marketing templates with your own fonts, colors, and logos.
Target your customers directly
Increase the impact of your email newsletters by segmenting your email lists by customer interests. Sending relevant and targeted email marketing increases response rates.
Grow your business through referrals
Email newsletters are easy to forward. When your loyal customers forward your newsletters to their friends — you get new prospects. Increase your mailing list by putting our "Join My Mailing List" button on your website or Facebook page. Email marketing turns fans, friends, and followers into loyal customers.
See results immediately
Send email campaigns quickly and easily. See results with real-time email reports. Schedule email delivery for when people are most likely to check email, so you'll increase the likelihood they'll read it and take action.
Learn who opens, clicks, and forwards
Graphs and reports show your email marketing response rates. See who opens your emails, who forwards them to friends, and who clicks on which links. Learn what people are interested in, so you can tailor your content, boost responses, and grow your business.
Lower your marketing costs
Send as many permission-based email newsletters as you want. No printing or postage costs, no envelopes to stuff, and no paper cuts!
Costing
Costing is determined by several factors
Fixed Factors:
- · Creative media design/adverts
- · Branded email addresses for feeds
Variable Factors:
- · Duration of Promotion or Campaign
- · Advert frequency on facebook
- · Number of Pages
- · Sweepstake links
- · Other social media sites e.g. Blog site, twitter, LinkedIn, Nairaland, YouTube Videos, Google.
Contacts:
08021323231
info@naijabuys.com
