USING SOCIAL MEDIA TO SELL YOUR BRAND/ COMPANY

USING SOCIAL MEDIA TO SELL YOUR BRAND/ COMPANY

There has been a huge shift in the online marketing paradigm. Around 97% of all consumers are now using the internet and online media to research products or services they are interested in. One misconception in the world today is that only younger people make use of these types of technologies, however, nearly all of the buying public now relies on them. Check some statistics :

• 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media Two-thirds of the global internet population visit social networks  — Nielson, Global Faces and Network Places
• More than half of all people in Nigeria over 12 have set up a social media profile. Even President Goodluck has a Facebook profile
• With over 400 million users, if Facebook were a country, it would be the 3^rd largest country in the world
• Twitter now has 110 million users and is adding 300,000 a day

Social media is user-generated content on the internet.  It’s created with free or inexpensive technology, is easy to update, and can reach a niche audience or millions.  It can be mere words in a blog, but also user-generated videos, photos, and audio.  It can be interactive with unfiltered comments from visitors.  And as user-generated content, it does away with controls associated with traditional media – and most of all, it removes the need for big media.

Marketing has also moved from a one-way broadcast to multi-point discussions. In previous years, communications were “broadcast” entirely through mass marketing channels like Television, newspapers and radio. With the capabilities that social media offers us, prospective buyers now have the ability to control the communication by using services like Twitter and Facebook, which happen to have in excess of 700 million members combined – and YouTube, which gets 300 million visitors per month.

You need a knowledgeable specialist that can assist you in planning and executing an online and mobile marketing strategy that requires zero extra effort on your part.

What We Do To Help Make You More Successful:

Our primary objective is to build your Internet marketing program in a managed way to better control costs, integrate each of the elements creating the most powerful effect and very best results and achieve this with very little additional work from you and your staff.

Strategy & Planning – Creating a specific method for your organization to take advantage of the newest online social media marketing technologies and mobile marketing platforms.

Email Marketing -- An email marketing campaign is one of the top ways to sell products online. Of course, this requires that you have a list of opt-in subscribers. With this list and the tools available today it is very easy to broadcast emails to your list or select parts of it.

But, just like you need to get visitors to your website to stay for more than a few seconds, you need to get your email recipients to open and read your email. How do we do that? Part of the solution is creating outstanding subject lines.

Social Media Programs – for engaging with prospects and current customers where they spend time, building your group of followers, fans and friends and establishing both you and your business as a social authority in your market

Local Directory Marketing – allowing your company to be found a lot more successfully generating increased traffic to your site and sales

Online Video Marketing – for increasing presence and traffic, continuous conversation with your group and building social authority

Automated Follow Up systems and campaigns – for always keeping prospects and customers engaged, maximizing sales and turning them into enthused fans by effectively following up by means of email, voicemail and mobile text

Mobile marketing programs – to get your business found more effectively on mobile devices and to allow follow-up in a very powerful method with prospects and customers through their mobile devices

Lead Capture systems and campaigns – for leveraging online video, social media and mobile marketing to drive targeted traffic to you and capture leads which will allow you to follow up with automated campaigns.

Content Creation - we create strategies, methods and systems for videos, articles, posts on social media sites, tweets, follow-up emails, site pages, text messages as well as voicemails which will enable your business to continue to fuel your marketing programs

To illustrate how you can take part in effective Facebook marketing, let’s say that you are trying to promote a supplement that helps to build and retain muscles after working out. With Facebook advertising, we can target the age, gender and location of who you want your ad to be seen by. For example, if you want your ad to be seen by men who are 24 years of age in the Lagos who ‘like’ the gym, working out, fitness, etc., your ads will be seen by this group of Facebook users.

Our  Facebook advertisement include an image and a catchy phrase or statement which will grab the attention of your targeted group of Facebook users. We make it a priority that all ads remain fresh because Facebook ads quickly become stale which causes click-through rates to drop dramatically. We bear in mind that we are targeting essentially the same group of people so if we are showing them the same ad day in and day out, the interest they show in your ad will dramatically drop. We would definitely increase sales on the same supplement over the long term but we intend to sustain sales that’s why we adopt an changing ad campaign scheme.

Considering the fact that Facebook users do not want to leave Facebook, you have to know where to send users. Sending them directly to your website is not your best option as most users will simply close that tab because they do not want to be taken out of Facebook.

This leads us to what does work well with Facebook marketing which is to send users to a Fan Page and sweepstakes campaigns which feature a ‘Buy it Now’ / ‘Click to Win’ button. Clicking that button will take the user away from Facebook, but at this point it is all fine and good because obviously anyone clicking the ‘Buy it Now’ button is interested in making a purchase.

In conclusion, advertising on Facebook is drastically different than advertising on Google. People go to Google to connect to other information. Facebook users on the other hand do not go to Facebook to be taken to another website. Your ads must be very appealing so that users will want to click through for more information about the product you are selling.

See examples below

Why run a sweepstakes?

Sweepstakes are a powerful way to:

·         build your email or mailing list

·         increase your fan base on your company social network page

·         drive traffic to your social network page or website

·         gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)

·         educate customers (e.g. entrants must watch a brief movie before entering the sweeps)

·         build brand awareness

Benefits of running a sweepstakes on Social Networks?

·         Social networks offer a more powerful way to spread the word about sweepstakes thanks to:

·         Friend invites: users can easily invite their facebook friends to join the sweeps

·         News feeds & Mini feeds: for every person entering the sweeps, potentially scores more will learn about it via newsfeeds

·         Entrants can download banners to their profile pages

Other possible promotions are:

1. eCoupon Promotions

What is an eCoupon?

An eCoupon is a unique code or ID that recipients input into a company’s online shopping cart in order to receive a discount.

Why distribute eCoupons?

·         to build brand awareness

·         to encourage purchases of a newly launched product

·         to encourage sales of excess inventory

·         to drive traffic to the company’s website

2. Contest Promotions

What is a user-generated contest?

Entrants submit their original work (e.g. photo, video, essay, recipe, t-shirt design, etc.) and either public voting, the company, or a combination of both will determine the winner(s).

Why run a contest?

Contests are a powerful way to:

• ·         increase brand awareness
• ·         build a sense of community around your brand
• ·         gather customer stories and identify ardent fans
• ·         increase your fan base on your company Facebook page
• ·         drive traffic to your Facebook page or website       

 

Email Marketing

Below is an example

Benefits of Email Marketing

Boost customer communication

Keep customers and prospects coming back with email newsletters. Email Marketing puts you in customers' inboxes.

Amplify your message with Social Media

Use social media to reach customers and members — plus their fans, friends, and followers — on Facebook, Twitter, LinkedIn, and more. Put social media to work for your business.

Get a professional look

Use email templates to get a designer's touch. Customize our email marketing templates with your own fonts, colors, and logos.

Target your customers directly

Increase the impact of your email newsletters by segmenting your email lists by customer interests. Sending relevant and targeted email marketing increases response rates.

Grow your business through referrals

Email newsletters are easy to forward. When your loyal customers forward your newsletters to their friends — you get new prospects. Increase your mailing list by putting our "Join My Mailing List" button on your website or Facebook page. Email marketing turns fans, friends, and followers into loyal customers.

See results immediately

Send email campaigns quickly and easily. See results with real-time email reports. Schedule email delivery for when people are most likely to check email, so you'll increase the likelihood they'll read it and take action.

Learn who opens, clicks, and forwards

Graphs and reports show your email marketing response rates. See who opens your emails, who forwards them to friends, and who clicks on which links. Learn what people are interested in, so you can tailor your content, boost responses, and grow your business.

Lower your marketing costs

Send as many permission-based email newsletters as you want. No printing or postage costs, no envelopes to stuff, and no paper cuts!

Costing

Costing is determined by several factors

Fixed Factors:

• ·         Creative media design/adverts
• ·         Branded email addresses for feeds

Variable Factors:

• ·         Duration of Promotion or Campaign
• ·         Advert frequency on facebook
• ·         Number of Pages
• ·         Sweepstake links
• ·         Other social media sites e.g. Blog site, twitter, LinkedIn, Nairaland, YouTube Videos, Google.

Contacts:
08021323231
info@naijabuys.com 

The Power of Social Networking:- Advertising On Social Media

The Power of Social Networking:- Advertising On Social Media

There has been a huge shift in the online marketing paradigm. Around 97% of all consumers are now using the internet and online media to research products or services they are interested in. One misconception in the world today is that only younger people make use of these types of technologies, however, nearly all of the buying public now relies on them.

SHOPPING IN NIGERIA JUST GOT EASIER

Marketing has also moved from a one-way broadcast to multi-point discussions. In previous years, communications were “broadcast” entirely through mass marketing channels like Television, newspapers and radio. With the capabilities that social media offers us, prospective buyers now have the ability to control the communication by using services like Twitter and Facebook, which happen to have in excess of 700 million members combined – and YouTube, which gets 300 million visitors per month.

We would be doing a series on social media marketing, explaining how, why and when. We would be bringing out the strengths and weakness of several social networking sites. On this post we would discuss on what the hype about social media is a bit on several sites.

Social Media Advertising                                                     

Social Marketing is an effective way of advertising your business based on the conversations and interests of people using social networks such as Twitter, Facebook, and LinkedIn, to name a few. Most consumers are more apt to believe the opinions and comments from their peers on certain products or services than complete strangers or the media. The trust trends are higher on social networks and a greater majority of youth, as well as adults are using these networks daily in North America.

Business owners are beginning to realize they should be making use of social media marketing on tools like Twitter and Facebook. Bigger businesses have already hired entire departments for social media management, employing bloggers, ‘twitterers’ and social media strategists. Small and medium sized business owners without the luxury of a discretionary marketing team, may be puzzling over how to stick their toe into the social media mayhem without drowning in more marketing management. One great way to see if social media tools will bring leads to your website is to invest in social media advertising. It is measurable, manageable, and affordable.

There are a variety of social media networks that allow advertisers to place an ad or video about their product or service for a fee, usually a cost per click. To select the social market that would be most beneficial for your advertising, ask yourself the following questions: 

    * What gender am i targeting?

    * What age group would be suitable for my product or service?

    * What ethnicity, if any, would have more interest in my product or service?

    * Does household income play a role in the purchase patterns?

    * Are people with higher education more interested in my product or service?

To run a successful campaign, a few factors should be taken into consideration. Having a business objective is the first step to setting up a campaign. Next you must decide on the social media that compliments your product or service. Then choose a “community” within the network and support their goals. It is best to understand the interests and desires of the community you are targeting. To further enhance your campaign, encourage interaction from the community members. Involve the audience and keep them interested with audio, video or demos, or host a contest or solicit voting. Matching your campaign to what is expected by the community will result in better user interaction. The more you can respond to a community, the higher your chance of response from that community. And finally, monitor your results.

Based on research, the list below shows the predominant demographics for several social media sites.

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LinkedIn:

Predominant Demographic: Male, middle-aged, Caucasian, with more Asian visitors than average, no children in the household, more affluent , college graduates and post-graduates.

Linkedin.com connects marketers to over 40 million affluent, ambitious, and influential professionals. It is a powerful business network based on relationships and trust. It includes members from all of the Fortune 500 companies, as well as a wide range of technology, financial services, media, consumer packaged goods, entertainment, fashion industries, and more. LinkedIn is also backed by world-class companies.

Ads contain a link to the advertiser’s website and link to the member or company profile. The link to the company profile is very beneficial in providing “credibility”. All ads must be professional and not contain any “spam-like” content. Linkedin allows you to choose “the market”, based on demographics such as occupation, gender, and employment status.

You Tube:

Predominant Demographic: Male, teens to young adult, Caucasian with more Hispanic visitors than average, children 0 -17 in household, less affluent, people with no college education.

You can advertise on You Tube with “text” ads, promoted by Google AdWords Content Network advertising or videos promoted through a You Tube account. Client must provide all video for uploading. Promotion Text is created and keywords are chosen to trigger your ads. Unlike traditional pay-per-click advertising, the keywords should be broader in nature to attract a large group of viewers. The client is charged when someone clicks on their video. The costs per click can be as low as a few cents and a daily advertising budget can be set.

You Tube has four different targeting options: demographic, Internet based, content and buzz targeting.

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My Space:

Predominant Demographic: Female, teen, Caucasian with more Hispanic visitors than average, children 0 – 17 in household, less affluent , people with no college education.

Advertising on My Space is similar to search engine pay-per-click advertising using a daily budget. However, instead of keywords, you’re ads are shown based on multiple targeting options such as location, age, gender and education. There are also over 1,100 interest categories to help target your audience such as sports, music, politics, etc. The ads can be top banner, side banner or block and consist of an image, along with corresponding text. The ad will lead to the destination URL of your choice. Text ads from the Google AdWords Content Network can also be displayed on My Space.

FaceBook:

Predominant Demographic: Female, teens and up to age 50+, Caucasian with more African American visitors than usual, children 0 to 17 in household, more affluent, high index of college graduates. Facebook is a top 10 site that reaches over 1 billion visitors monthly.

Facebook allows an advertiser to place a text ad with a graphic and link to the client’s website. The client can target their audience by choosing certain demographics (age, gender, interests, communities, etc.)

Text ads from the Google AdWords Content Network can also be displayed on Facebook.

Twitter:

Predominant Demographic: Female, young to middle-aged adults (18-49), Caucasian with more African American visitors than usual, children 0 – 2 yrs. in household, less affluent, high index of college graduates. Twitter is a top 50 site that reaches over 100 million people monthly.

Twitter does not accept ads directly; but ads may be promoted on Twitter through an online marketplace that allows you to connect directly with influential tweeters to create sponsored conversations through Twitter. Tweeters are compensated with cash in exchange for promoting your product, service or site.

Overall, Social Media Advertising offers a new option for Internet Advertisers. The power of “social networking” can be a huge benefit to a company. If the time and markets are right for you, join in and let the internet work for you!

Advert

 Do you want to advertise you product or brand on facebook? Lets help you get you product seen, heard and talked about. For more details

Send a mail to:  info@naijabuys.com

Or text: 08021323231